What’s Better than a Stimulus?
Wednesday, Mar 18, 2009 at 3:49 PM Marketing
I just read a post by my friend and mentor, John Jantsch — founder of Duct Tape Marketing.
He’s a regular contributor on OPEN FORUM from AMERICAN EXPRESS — a valuable small business blog.
John made several suggestions to get the economy going again:
- fund the SBCD and SCORE chapters in every community possible
- create legislation that encourages private capital being made available for entrepreneurial ventures
- eliminate the ‘red tape’ and bureaucratic hassles that smaller employers must navigate to hire new staff
- fix the healthcare access issue that cause many people to remain in positions that don’t leverage their talents
John’s thinking is pretty good.
Here’s what I posted in return:
John, you make some good points.
Experience with the recent government intervention in the economy — from all parties — suggests that special interests will always seek to benefit at the expense of the general interest. Being a realist then, means adopting the adage that, “if it’s going to be, it’s up to ME” (Yes, Mr. or Mrs. or Miss Small Business owner — the economic backbone of the whole danged shootin’ match!)
Each person on main street or facebook or whatever . . . needs to go back to the value proposition that got us here in the first place . . . i.e. know WHO wants WHAT and HOW to give it to them.
I can’t recall a single business that failed . . . because it created and distributed value to a marketplace that cared to have it.
Maybe we need to re-mind ourselves of this more often. And, rather than wait for some kind of help from Washington, DC . . . just get on with the doing what we small business people do best . . . create value, market it effectively and profit as a result!
Related Posts
- The Power of Clarity
- Marketing Seminar with E-Myth Worldwide in California
- Duct Tape Marketing Conference was SUPER!
Comments are currently open—leave a comment
