Advertising has been a one-way conversation for a long, long time.
As this video shows, somewhat sarcastically, that’s not cutting it anymore. Well, not with members of your target market.
After you stop laughing, ask yourself . . . “Is this possibly what MY firm is doing?”
Intentional or not, it’s far too common.
Point:
You want to have a TWO-way dialogue not a one-way shouting match with prospects.
They have alternatives . . . do you?
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