K.I.S.S. Is The (Best) Message!
Tuesday, Oct 13, 2009 at 12:01 AM Featured Articles, Marketing, Media, Message
Do you communicate effectively?
How would you know? Probably by the response your reader or listener gives you after you give your message.
So, I ask again, “Do you communicate effectively?” If not, do better.
One key to that end which brilliant communicators like Seth Godin and Steve Jobs have honed to an artform is to be surgically concise.
Another key is to use visual information as much as possible. Afterall, who says, “Gee, I remember your name but I forgot your face!”.
We’re visual beings. We first process reality visually then we ‘process’ it into an abstract verbal understanding. So why make ‘getting’ a message harder than necessary?
Here’s a good example of a master presenter in action:
POINT:
Communication is an artform. Effective communication combines:
- the simplicity of your message with
- a visual rendering of it whenever possible
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