I have a friend, Fred Wergeles who is a talented, educated and highly successful individual. Fred once worked at the CIA. His expertise? Intelligence Gathering.
Knowing what’s happening in the world is key to either avoiding problems or preventing them from happening.
It’s the same with your business.
You want ‘intelligence’ about your industry, competitors, clients, your own business.
And the Internet . . . the social media that use it (not just social networks) . . . is where you’ll find that intelligence.
There’s a lot of data on the web. Too much. That’s why it’s called ‘noise’. I call it the ‘sea of sewage’. In fact, there’s so much data that you can drown in it (how’s that for an image, eh?) before you get something useful out of it.
Filter the noise out. Focus it into something that has meaning for you and your business.
Today, making business decisions with limited information is dangerous and likely to cost you dearly. But, having ‘intelligence’ so you can make better informed decisions . . . is smart. Very smart! For example:
An executive engaged in negotiation uncovers an obscure blog post about a competitors plant closing, giving him leverage in the negotiation process to seal a deal with the most favorable terms.
A salesperson discovers that a prospect she has been trying to crack tweets about a problem her company can address. She reaches out and puts one more qualified receptive lead into her pipeline.
A brand manager sees a comment left by a disgruntled customer blasting his customer relations experience. The brand manager responds to the post within a few minutes, engages the customer in constructive conversation and recovers the goodwill that might have been devastating to have lost forever.
An investor is evaluating an opportunity and the entrepreneurs tell a compelling story. When the investor probes further into the competition, it is clear that the entrepreneurs are unaware of several large and dangerous competitors. No Deal.
What do these events have in common?
They are making better, more informed decisions using readily available ‘intelligence’ on the Internet.
THE OTHER PROBLEM
Knowing the information is ‘Out There’ is one thing. Making sense of the mounds of data and transforming it into useful information . . . i.e. ‘intelligence’ you can use is quite another!
The days of reading the same publications and hoping you come across the information you need are as relevant as getting a ‘TripTik’ at the AAA before going on a vacation. It’s OLD SCHOOL!
Social Media is both an opportunity and a challenge
The opportunity is the quantity of information it offers, the challenge is finding the quality of information you want and can process efficiently.
In Duct Tape Marketing University’s Social Media PRO — an online / offline coaching program for using social media to drive traffic to your site and put revenues in your bank . . . one of the many tools we use to do this is . . .
This is just one of several very cool tools for monitoring selective data streams across various social media on the internet. Using it you can ‘listen’ for what you need-to-know . . . and only what you need . . . information . . . intelligence . . . that makes your business decision-making better . . . and THAT . . . makes you money!
FiltrBox helps you search millions of sources, qualify results, remove duplication and delivers a ranked report to you . . . every day . . . in a very clean, ‘dashboard’ interface:
The old way of gathering intelligence is evolving and its time to embrace the change
Check out FiltrBox . . . it’s a new ‘cool tool’ that is making the task of managing the mounds of data the net offers . . . a realistic and, dare I say it, a fun event!
And, if you liked learning about this topic . . . you’ll LOVE our new online course from Duct Tape Marketing University: Social Media PRO.