Why do some companies seem to get customers or clients or patients who are referred IN to them as opposed to other firms who have to seek OUT their sources of revenues using direct marketing, cold-calling and the like?

The answer? Simple. Some businesses are just more refer-able. They operate in a manner that invites and even demands their customers and clients to become evangelists for the company’s brand.

In a few weeks, Duct Tape Marketing’s founder, John Jantsch will be releasing a new book — The Referral Engine.

I have an advance copy for a review I’m writing and I am most impressed. Rather than being a book of ‘How To’ (although that is present) this book is more about how to be a business that operates in a manner that generates such exquisite experiences for people that they become the ‘raving fans’ and the ‘brand evangelists’ that drive new customers and clients into contact with the firm.

You can get a complimentary download of Chapter 1 of John’s wonderful new book: The Referral Engine

Just click on the cover and you’ll be reading some great new insights in no time!

Enjoy!

Related posts:

1. What Experience Is Your Business Giving Off? Marketers LOVE messages. Avis had “We Try Harder”. Wendy’s had “Where’s the BEEF?” But sometimes, in fact, more often than...
2. Closing The Performance / Expectation Gap Gap?  Yes.  The gap between what you think you’re doing and how your customers / clients feel you’re doing. Maybe...
3. I’m Sorry, You Do WHAT? If you attend a lot of business meetings, you’re probably meeting a lot of people. Meeting a new person means...
4. Word of Mouth — The Book Andy Sernovitz is a genius. He’s also the author of this great book (revised) that’s truly ‘New and Improved’. What...

Related posts brought to you by Yet Another Related Posts Plugin.