The Marketing Club™

WHAT . . . It is:

This is the group version of The Ultimate Marketing System™.

We’ve learned that while you may want a marketing coach, your budget may not make it feasible to work one-on-one with us. Not a problem.

The Marketing Club™ was developed to help you learn (and, earn) from marketing done the Duct Tape Marketing^® way . . . simply, effectively and affordably.

This is a year-long working relationship with a Certified Duct Tape Marketing Coach — SellMore Marketing but in a group setting.

During this time, you work through The Ultimate Marketing System™ by attending a series of workshops and reinforcement sessions in-person as well as by phone and webinars to help you implement the Duct Tape Marketing System in your business.

WHO:

• Business owner or partner in a professional practice
• Non-retail business

WHY:

• The company is not generating adequate revenues
• The company is losing business to less-qualified competitors
• There is no formal marketing plan
• Marketing is done by accident, not design
• Marketing reflects a ‘flavor-of-the-week’ mentality
• Marketing is done sporadically, not consistently
• Marketing is a ‘foreign’ concept to the owner
• The owner/s lack insight into how to grow revenues

WHAT:

• ‘Marketing Coach and Advisor’ Relationship
• Marketing Action Plan – in writing to guide daily marketing activities
• Duct Tape Marketing – the book from Duct Tape Marketing^®
• The Ultimate Marketing System^® – from Duct Tape Marketing^®
• Marketing Plan Pro^® – from Palo Alto Software
• Monthly Marketing Workshops & Webinars to help you learn AND earn!
• Monthly Marketing Coaching Calls for ongoing reinforcement and support
• ‘Performance Reviews’ – monthly with you and your marketing team
• As-You-Need-It telephone access - anytime during the program

The Marketing Club™ Workshops

1. Marketing Made SIMPLE
   An easy-to-understand introduction to the BIG Picture of small business marketing
2. Finding Your Target Market
   Marketing to everyone is attractive to no one — find your ‘target market’ and don’t let that happen to you
3. Standing Out with Your Messages
   Your ‘elevator’ pitch is just a start — learn how to make your business a ‘preferred provider’ relative to your competition
4. Packaging
   Clients don’t buy a single service, they buy a bundle of them — we call that a ‘package’. Think of the Happy Meal™ sold every day at McDonald’s. McDonald’s sells Happy Meals because parents want “7 minutes to wolf down their food before their kids drag them out on the playscape” . . . we’ll create packages for your business in this session that will be just as popular!
5. Your Marketing Kit and Networking
   Your Marketing Kit is a specific way to communicate information about your business and services. Networking will cause you to need to have one to share with prospects. In this session, we address both.
6. Advertising
   “Getting noticed by prospects” is done by advertising, PR, and word-of-mouth. In this session, you’ll learn how to craft response-able advertising so your business sees a decent ROI from it.
7. Public Relations and Word-of-Mouth
   In addition to advertising, PR and Word-of-Mouth make up a powerful three-way approach to raising awareness of your business and generating opportunities that you can qualify, cultivate and/or convert into revenues. In this session, you’ll design a PR and Word-of-Mouth campaign that helps you support your lead-generation and revenue objectives.
8. Leveraging The Internet
   “If your business isn’t doing this, firms that are will ‘Eat your lunch’!”. Strong? Yes. True? You bet!. In this session, you’ll get comfortable with the many ways that your website, blogs, wikis, social network sites, social media, etc. can be used to help you favorably position your business relative to your competitors and generate revenue opportunities for it

For more information, please complete the form below: