Inbound vs. Outbound Marketing
One of many changes I’ve seen this year is the movement toward marketing that focuses on ‘Inbound’ strategies and tactics vs. ‘outbound’ strategies and tactics.
It’s kind of cute . . . but also accurate to depict the ‘old’ with the ‘new’ marketing along the lines of the famous Apple vs. PC commercials . . . Enjoy!
OUT is ‘Out’ and IN is ‘In’ In 2012, we live in a robust web-based world — based on the fact that tweets, texts, email on your smartphone, and even McDonald’s has free WIFI. You may or may not like that but . . . you can’t really ignore it, either.
The fact that we’re so digital has irrvevocably changed the world as we (once) knew it.
Marketing . . . Then and Now
Not too long ago, if you were going to ‘do some marketing’ . . . you were likely thinking about running ads, making phone calls (cold calls!), sending out direct mailings, attending trade shows and the like. Without a web-based medium (i.e. the Internet), what other choices did you have? None, really.
Today, the options and expectations for marketing your business have changed. Seriously changed! The name for the new approach is ‘Inbound’ (vs. outbound) marketing. This refers to being found — online — by people who want and are searching for what you can offer and/or do for them.
KEY POINT: It’s a ‘Brave New World’ . . . are you planning to be in it?
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