According to MarketingSherpa, a recognized resource in the field of online marketing, just released a study of what value marketers expect email to play in generating business in 2011:
KEY POINT:
The ‘Top 3′ uses of email for marketing in 2011 are projected to be:
- improving traffic . . . to your website
- improving transactions . . . from your website
- improving client retention
These are important objectives and email, used properly and effectively, is a key means to making them a reality for your business.
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