Recently, social media anchors LinkedIn and facebook have made the news.
LinkedIn went public with an IPO and within a month is trading at about 66% of what it sold for on day one. But no doubt LinkedIn is happy as are the many people who own a piece of the dream as they say.
Meanwhile, facebook’s BranchOut — a competitive online networking service, has not been idle, either. Actually, it has. For the past 10 months, it wasn’t really attracting new users. But, in just 2 weeks, utilization has soared. From 200,000 to almost 1,000,000 users.
WHY? Simple. BranchOut changed it’s user experience. Dropped the irrelevant bells and whistles. Stuck to it’s core function — simple, elegant, professional networking. Made it easier to use. Form followed function. Simple elegance. Elegantly simple. The marketplace followed. Amazing how ‘getting it right’ often results in ‘getting it done’.
KEY POINT:
Simplicity . . . that’s functional and valuable . . . sells!
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