Marketing Blog
Featuring articles focused on improving your marketing and selling potential.
The Referral Engine
Why do some companies seem to get customers or clients or patients who are referred IN to them as opposed to other firms who have to seek OUT their sources of revenues using direct marketing, cold-calling and the like?
The answer? Simple. Some businesses are just more refer-able. They operate in a manner that invites and even demands their customers and clients to become evangelist…
Facebook and Your Privacy
There’s a new wrinkle in the Facebook world.
And it portends some interesting changes you may want to know about. Facebook is going to be creating the way you see the internet based on your interests. LinkedIn has already been doing this. Providing users with links to ‘outside’ sites but through the LinkedIn interface — the ‘wrapper’ is…
K.I.S.S. Is The (Best) Message!
Do you communicate effectively?
How would you know? Probably by the response your reader or listener gives you after you give your message.
So, I ask again, “Do you communicate effectively?” If not, do better.
One key to that end which brilliant communicators like Seth Godin and Steve Jobs have honed to an artform is to be surgically concise.
Another key is to use visua…
Attracting Clients With Your Message
I have recently ‘discovered’ a most talented individual — Christian Mickelson.
He’s the founder of Coaches With Clients — a San Diego, CA based firm that helps coaches develop the skills and systems for growing their clientele.
In this video, Christian shares a lot of wisdom on the topic of “How To Respond” when someone asks, “…
Maximizing LinkedIn
LinkedIn is a wonderful social network for business.
Unfortunately, it doesn’t come with a ‘User Handbook’ full of ideas on how to get the most value you can from being a part of it.
Here are some quick and easy ways can get more out of being on LinkedIn.
Drop Your Title!
For example, I used to use my title “CCO”. Now, my profile ‘title’ reads: “Helping s…
Are Elevator Pitches . . . Dead?
Andy Lopata is a fellow-columnist at The National Networker where we both write a monthly column. Andy’s from the UK. And, while we’re geographically far apart, we’re in close agreement about . . . Elevator Pitches.
Elevator Ptches
If you aren’t familiar with the concept, it’s based upon the 10 - 15 seconds that begins with the time you step into…
A Beautiful Story Without Any Words
Messaging.
Making your point.
A single, focused, right-on-the money point.
Getting a response. That’s WHY you create a message, right?
I doubt you can do it much more elegantly and effectively than this.
In fact, I ‘triple-dog’ dare you to NOT be affected by this beautiful commercial:
POINT:
HOW you communicate your message is a key part of WHAT you communica…
