Archive for the ‘Internet-related’ Category
OK, so yesterday . . . I made a post on this blog: “Inbound Marketing in Connecticut”.
Today — just one day later — I do a search on Google for what I’d like to think a prospective client might type into Google assuming, of course, that they were interested in ‘Inbound Marketing’ and entered (as many do) a geographic factor i.e. ‘Connecticut’.
Relevance Makes You Rise To The TOP!
Well, lo and behold . . . My post is found on PAGE 1 of the Google search for the phrase (some call it a ‘long-tail keyword’) that was the title of my post. (you can check it for yourself — click the image to open in a new window!).
What Were The Ingredients That Worked?
First, It was only 230 words (quality beats quantity in a blog post, folks!). Second, I used the keyword phrase ‘inbound marketing’ but in a meaningful and relevant way. Third, I included a video that was ranked well on YouTube. Fourth, I used the phrase (keyword) ‘Outbound Marketing’. Nothing magical there. Just basic SEO that you can do, too.
Something is missing from yesterday’s post, though. Can you tell what it is? If not, I’ll share it tomorrow.
KEY POINT:
Content attracts people who are looking for what you do . . . so plan to use it effectively in 2012.
In the movie, “Jaws!” there’s a scene where the shark hunters are chumming — putting a vile-smelling concoction of fish parts over the side to attract sharks to the boat for a ‘great day of fishing!”.
As you may also recall, Roy Schneider’s character got a classic line when, after chumming, ‘Jaws’ rears his head out of the water startling Schneider and he says, “I think we’re gonna need a bigger boat”.
Bigger boat? Are you kidding me? How about a bigger HOOK or HARPOON or NET or . . . something to catch what you attract!
Attraction is Good . . . Catching is Better!
Attracting the shark was only 50% of their challenge’. The other 50% was actually catching it!. It’s no different for your business and your website visitors. If all you do is attract visitors to your website but you don’t catch them . . . all your work to attract them to you in the first place will be for naught!
Are You Capturing Your Website Visitors?
A recent survey of over 2.500 SMB’s by MerchantCircle/Reply.com revealed that ”SEO Is The Single Most Important Marketing Channel For Small to Mid Size Businesses.”
As the graph shows, SEO or Seach-Engine-Optimization was easily the most attractive option.
OK, that’s nice –– a nice START! Merely attracting traffic won’t put money in your bank. You have to ‘convert’ your visitors into qualified leads. If you don’t you’re wasting your time and money on SEO-only vendors.
KEY POINT:
If you ‘only’ attract traffic to your website but you don’t convert faceless visitors into viable prospects, all the SEO in the world will be for naught!
