Archive for the ‘Internet-related’ Category
I just read a great post by a Marcus Sheriden. Marcus is in the pool & spa business serving the VA and MD area. He’s been through some rough times in the last few years. He was embezzled out of over $200K in 2005, the economy tanked in ’08 and (oh, yes!) the IRS actually put a lien on his home to help ‘get his attention’.
Inbound Marketing . . . to the rescue
In 2009, Marcus started using Hubspot to attract interested people to his website. And his business is doing very well — even though many others in his industry have closed their doors. He owes it all to learning how to be a business that attracts prospects to him — AKA ‘Inbound Marketing’ and using the Hubspot platform to do that easily and effectively.
The Magic Number: “30 Page Views”
Marcus discovered something very interesting using Hubspot’s built-in website analytics. Specifically, he’s seen a positive correlation between:
• the number of website pages someone visits, and
• their propensity to buy a pool from him
Marcus learned that if a prospective client has at least 30 unique ‘page views’ they present his company with an 80% or better chance of buying a pool. And with over 600 pools sold and installed by his company, Marcus’ insight is worth noting!
KEY POINT:
The more familiar prospects are with your business, the more likely they are to buy
We took a break yesterday from this theme of ways to use LinkedIn. Now, it’s back to work! ’-)
An Example Worth Noting
The other day I mentioned that sharing your expertise on LinkedIn, by answering questions posed by other members, helps your VCR (visibility, credibility and reputation). While looking at some questions on ‘marketing’ (my area — you look in yours!) I found a truly ‘killer’ response to a question on whether management consulting and internet marketing were mutually exclusive or, not.
In fact, I liked his answer so much that I ‘tracked down’ the person who posted it — a Carl Diamond who owns Diamond Website Conversion — a firm from the Seattle, WA area:
I then sent him a short note of appreciation acknowledging the superb quality of his answer. Well, before the day was over, Carl had replied to me and we had become part of each other’s LinkedIn network. More importantly, the foundation was laid for a possible future collaboration between us.
Will that ever happen? Who knows. But I do know this — if we never connected, the chance for something coming from this day would have been 0% — GUARANTEED!
KEY POINT:
Social networking is about planting seeds of opportunity . . . then nurturing those opportunities until they blossom!
