Archive for the ‘Media’ Category
So it’s a NEW YEAR . . . and you may have made a resolution to use your social networks more in 2012 than you did in 2011. Good for you!
Keep It Simple . . . Join Groups and Discussions / Make Comments and New Friends
While there are many things you could do to leverage LinkedIn, a very basic (i.e. easy-to-do) tactic that is also highly effective is to:
1. Join / Explore relevant groups that interest you
2. Observe what people are talking about in the group’s Discussions
3. Comment when you feel you have something to contribute
4. Follow-up any meaningful response with a direct message
5. Invite the other person to connect with you
This is a very basic and DO-able process that will help you build your LinkedIn network with people whom you have connected to in a meaningful manner.
An Example:
Recently, I saw a post by someone in a group where I’m a member, made a comment and received a very nice response.
Here’s a follow-up message I received from another (new) connection after we connected on LinkedIn:
This happens far more often than most people realize. If you’re so inclined to grow your LinkedIn network, do it gradually. Set a goal to find and comment on someone’s post on Mondays, Wednesdays and Fridays. When someone responds, if it feels right to do so, invite them to connect — and cite the common connection you both shared. Slowly but surely your LinkedIn network will grow — as will the opportunities your LinkedIn community generates for your business or practice.
KEY POINT:
Growing Your LinkedIn Connections isn’t hard . . . just do the ‘basics’ consistently!
In my last post, I mentioned something might be MISSING . . . remember?
Lest you accuse me of dragging out the answer too long, let me direct your attention to the fellow with the megahorn as a final clue. Does that help?
After Attracting Visitors, You Want To Get Some Kind of Action!
With an inbound marketing approach, you’re anticipating what the ‘Next Step’ in your process must be and do for you. Let’s face it, although you want to drive traffic to your website (or, blog) . . . if that’s ALL you do, you might as well not even bother.
The next ‘step’ after attracting traffic to you is to ‘convert’ your faceless visitors into recognizable people whom you can invite to take the ‘Next Step’ until, after enough steps, the person becomes a customer or client.
Use a Call-To-Action
Once you have attracted a ‘qualified’ visitor to your site, you want to learn who they are so you can begin the ‘courtship’ process — going from a suspect to a prospect to a client. The mechanism for doing this is called a ‘Call To Action’.
This is typically a graphic button of some kind inviting you to do something to get an item of value . . . like a Special Report, a Buyers Guide, access to an exclusive video, etc. in return.
Call To Actions make it EASY to show you that a visitor has an interest in the value you have that they want. And, if your initial ‘offer’ doesn’t require too much effort or expense . . . you’re more likely to get a response and, when you do that, you’ll be converting more visitors into opportunities. Won’t that be nice!
KEY POINT:
Curious about converting visitors into opportunities . . . ???
