Archive for the ‘Media’ Category
Media is a very important part of your marketing.
In days gone by, that term meant mass media — radio, TV and print media. Today though, that’s all changed. Radically!
Modern Media Means . . . The Internet
There’s some good news here. Especially if you don’t have a lot funding for a ‘massive media’ campaign.
It’s the online media that you’ll find is increasingly important in helping you get your Message to your Market and it’s a key to attracting new prospective clients to you, as well.
I just received an email today and it said, “Bill, every time I search anything business related on Google somewhere on my first search page I see you have posted or commented a relevant article thru Google +. However last night I was searching “extra long retractable dog leashes” and there you were again! Bill get off the computer and spend some time with your family”.
I replied, “It’s the fact that I have an active BLOG (modern media, right?) that causes me to get that kind of media exposure. I don’t spend time away from my family. I just blog consistently and that . . . is paying off in increased traffic and conversions on my site.”
KEY POINT:
Media is increasingly online and that makes it effective and very affordable. Learn to harness the internet and you’ll be glad you did!
“Let’s Shake On It, Then!”
Businesspeople make promises to their clients. It’s what we do. Unfortunately, the expectation of many (most?) clients is that a promise is likely to be broken.
You Need a SYSTEM
If your reputation for ‘keeping your word’ . . . or, promises . . . is so important but it seems to be the exception (not the rule) that businesspeople will break more than they make . . . you have to ask, “Why?”. The answer is not that they meant to break their promise, but that they don’t have a system in place to make sure they keep them!
Make a Promise . . . “Write a Check”
If you’re in a service business . . . where the client’s buying your ability to ‘come through’ as you promise (and, your client expects) then you need a deliberate way to ensure that happens . . . consistently. My suggestion? ”Write a check”. Literally. Not on your bank. On your time! Think of a ‘check’ as a written evidence of your commitment to your client’s happiness . . . with you.
When you make a promise . . . WRITE A CHECK to demonstrate your commitment to ‘cash it’ with your customer or client. Here’s an example:
Is this SCARY? You bet it is! Especially if you’re not committed to deliver. This is a huge ACCOUNTABILITY tool. But, if you’re as good as you say you are, it’s a NO BRAINER, isn’t it? Actually, it’s going to help you to DIFFERENTIATE yourself and your practice!
NOTE: If you’d like my Special Report on how to set up a ‘Promise Checkbook System’ . . . shoot me an email and I’ll send it right back!
KEY POINT:
You make promises every day . . . give people evidence of your commitment and watch your competition shake in their boots!
There’s a new business that sells some very cool, very fashionable items. Online. It’s called “fab.com”.
It’s the brainchild of Jason Goldberg, Fab’s CEO. Jason’s smart — with an MBA from Stanford University. And well connected — he worked for President Bill Clinton for 6 years as one of Clinton’s White House staff.
Great Fashionable Items at Great Prices
So Jason gets this crazy idea to start-up the business called fab.com and in 115 days since launch, fab has over 650,000 members (it’s free but you must still apply and be accepted) and over 100,000 orders. The press on this new venture is nothing short of phenomenal with coverage by anyone and any media that is worthy of note — Forbes, WSJ, CBS News, Fast Company, etc. — you get the idea.
The Power of Personal Touches
But look at what Jason Goldberg the founder and CEO of fab.com is doing. The picture above is an actual, handwritten note sent along with one (of a number, I presume) of those 100,000 or so orders. Yep. Jason Goldberg, CEO of this exponentially growing business (fab.com’s on track to do $10,000,000 in sales before the first year is over) is sending random ‘love’ notes of appreciation to his new customers. Way to go, Jason!
KEY POINT:
When company leaders engage in high-touch activities with customers, everyone benefits!
