Archive for the ‘Media’ Category
Get Found Locally!
I predict
2010 will be the year of the search . . . the LOCAL search.
If your business isn’t leveraging the opportunities your prospects have access to on the internet, it’s a a safe bet they’re not likely to find you when they do. Tsk, Tsk.
Want to do something about that?
Try Google
Google’s “Local Business Center” to be specific.
It’s a free and easy way to help you claim some internet real estate so you can become noticed by people who are looking for what you do.
Learn more . . .
POINT:
If you’re not putting yourself (and, your business!) ‘out there’ . . . you’re only helping your competition . . . at your expense.
So check out Google’s Local Business Center and get yourself an UNfair share of the market for your wonderful services!
The Social Media Marketing Book
One of the many principles — but a very essential one — for using social media is to ‘optimize your brand assets’.
What’s that mean? Good question.
It means using online social media sites to post content so people can find your content and, as a result, find you, too!
Here’s a great example of this:
Dan Zarrella, a noted expert on social media is the author of this extremely good book on social media.
But my point, for this post at least, is that he’s practicing the principle of getting ‘out there’ by posting his content (in this case, video on YouTube) so you can connect with him.
Get Dan’s book. It’s awesome.
More important, get the power of this practice . . . optimizing brand assets on the internet.
It’s good for your brand awareness and . . . your bank account.
ONE MORE EXAMPLE . . .
Here’s one of the ‘related videos’ you’ll be able to view after Dan’s video.
Notice that it’s not likely to be confused with a ‘Hollywood’ production in any way. But it’s acceptable. It’s also effective.
Question:
Can you see yourself doing something similar to this video or Dan’s? Really! And what would that do for you? ’-)
Social Media . . . Brave New World?
What’s happening with social media? How does it compare with traditional media?
Check out this insightful (and, brief!) video from Marcel Lebrun, CEO of Radian6 — a cutting edge social media company:
Social media is changing the very foundations on which business is conducted.
The way you communicate and interact is changing how you and your world interact. As a result, social media is arguably the biggest change in business communication since the introduction of mass media when ‘Mad Men’ become the leaders. Now, those leaders are you and me. How cool is that!
RSS . . . What’s It All About?
If you’ve never understood or used ‘RSS’ . . . WATCH THIS:
Understanding Google Analytics
Once you have your blog or website running, you DEFINITELY want to be running Google Analytics on it.
Why?
Couple of reasons . . .
- it’s FREE . . . so you can’t argue that!
- You gain INFORMATION . . . that helps you know what is / isn’t happening on your blog or website
- You can better MANAGE your blog . . . afterall, you can’t manage what you don’t measure, right?
OK, so you’ve installed Google Analytics. (you did do that, right?)
Now . . . you want to make sense of the all the data it’s giving you.
How?
Watch . . . this instructional video:
Enjoy!
