Archive for the ‘Message’ Category
Attracting Clients With Your Message
I have recently ‘discovered’ a most talented individual — Christian Mickelson.
He’s the founder of Coaches With Clients — a San Diego, CA based firm that helps coaches develop the skills and systems for growing their clientele.
In this video, Christian shares a lot of wisdom on the topic of “How To Respond” when someone asks, “What Do You Do?”
It’s always a challenge . . . until you learn the secret of saying the right words to help you become more attractive to prospective clients.
Check out his video . . . he’s a coach himself and, more important (to me) he’s successful because he practices what he preaches . . . he walks his own talk . . . rather remarkable.
You will a lot from Christian. I sincerely hope you do, too!
Are Elevator Pitches . . . Dead?
Andy Lopata is a fellow-columnist at The National Networker where we both write a monthly column. Andy’s from the UK. And, while we’re geographically far apart, we’re in close agreement about . . . Elevator Pitches.
Elevator Ptches
If you aren’t familiar with the concept, it’s based upon the 10 - 15 seconds that begins with the time you step into an elevator and the time you step out of one. Maybe a floor or two. Inside the elevator someone asks, “What do you do?”.
Having a prepared ‘pitch’ or commercial response at the ready can turn such a moment-of-truth with a truly qualified prospect for your services . . . into a highly productive one.
Andy argues that these chance encounters, while prevalent in daily business, have deteriorated into a social convention that is often more polite than productive. He’s got a good point. Listen to him directly:
Why Elevator Pitches May Not Really Work
If you’re honest about it, do they work for you? Or, are they merely a social convention that prevents sincere connections from taking place between two people in business?
Lopata contends that delivering a carefully crafted ‘commercial’ has become, for many businesspeople, the sole goal of a ‘new encounter’ rather than using it as the starting point for a meaningful conversation with a stranger. I tend to agree.
What Does Work?
In a word, ‘Listening‘ –– focusing more on what the other person is sharing with you than on what you say in response to their question: “What do you do?”.
POINT:
It’s only slightly more difficult to listen. But it’s a lot more powerful. And, given that it’s a common complaint about people, being a good listener may be better than being a good pitcher!
A Beautiful Story Without Any Words
Messaging.
Making your point.
A single, focused, right-on-the money point.
Getting a response. That’s WHY you create a message, right?
I doubt you can do it much more elegantly and effectively than this.
In fact, I ‘triple-dog’ dare you to NOT be affected by this beautiful commercial:
POINT:
HOW you communicate your message is a key part of WHAT you communicate.
Capturing Attention of Your Prospects
This was a broadway musical based on the early life of comedy legend, Carl Reiner
Social Media . . . Brave New World?
What’s happening with social media? How does it compare with traditional media?
Check out this insightful (and, brief!) video from Marcel Lebrun, CEO of Radian6 — a cutting edge social media company:
Social media is changing the very foundations on which business is conducted.
The way you communicate and interact is changing how you and your world interact. As a result, social media is arguably the biggest change in business communication since the introduction of mass media when ‘Mad Men’ become the leaders. Now, those leaders are you and me. How cool is that!
