Archive for the ‘Target Market’ Category
Attracting Clients With Your Message
I have recently ‘discovered’ a most talented individual — Christian Mickelson.
He’s the founder of Coaches With Clients — a San Diego, CA based firm that helps coaches develop the skills and systems for growing their clientele.
In this video, Christian shares a lot of wisdom on the topic of “How To Respond” when someone asks, “What Do You Do?”
It’s always a challenge . . . until you learn the secret of saying the right words to help you become more attractive to prospective clients.
Check out his video . . . he’s a coach himself and, more important (to me) he’s successful because he practices what he preaches . . . he walks his own talk . . . rather remarkable.
You will a lot from Christian. I sincerely hope you do, too!
Capturing Attention of Your Prospects
This was a broadway musical based on the early life of comedy legend, Carl Reiner
Get Found Locally!
I predict
2010 will be the year of the search . . . the LOCAL search.
If your business isn’t leveraging the opportunities your prospects have access to on the internet, it’s a a safe bet they’re not likely to find you when they do. Tsk, Tsk.
Want to do something about that?
Try Google
Google’s “Local Business Center” to be specific.
It’s a free and easy way to help you claim some internet real estate so you can become noticed by people who are looking for what you do.
Learn more . . .
POINT:
If you’re not putting yourself (and, your business!) ‘out there’ . . . you’re only helping your competition . . . at your expense.
So check out Google’s Local Business Center and get yourself an UNfair share of the market for your wonderful services!
It Doesn’t Cost Anything To Listen!
Great Minds Think Alike
When Richard Branson, arguably one of the most successful entrepreneurs alive and Seth Godin, one of the most prolific thought-leaders on marketing get together, under the auspices of American Express . . . it has to be good.
It is:
The Point:
LISTENING . . . to your customer (or, client or patient or prospect) is essential to your success.
New Prospecting Methodology
Ever wonder, “How can I reach ___________________ over at XYZ Corporation?”
Wonder no more. Thanks to an innovative new online service: PeopleMaps.
This new online service enables you to find not only who knows someone you want to know but, with the more feature-rich, paid version you can actually produce a ‘connection path’ that shows you, visually, you how to best leverage your network connections to reach the person you want using the most potent and closest relationships you have in common.
Rather neat, I believe. You will, too. Check it out!
