Archive for the ‘Selling’ Category
30 Second Commercial? Forget it!
In a recent chamber meeting, the people in attendance were invited to ’stand and give your 30 second commercial’.
Scarier than Halloween I tell you.
First, few people apparently know how long “30 seconds” really is. Most took well over a minute. And I’m being kind when I say that, too!
Second, most had no idea or plan of what to say. So they rambled. And rambled. And… well, you get the idea. The term ‘verbal diarrhea’ sort of seems apt to me in retrospect.
Third, those who had a semblance of a structured ‘commercial’—their Elevator Speech as it’s popularly known—sounded more CUTE than ATTRACTIVE and, as a result, they didn’t get what they really wanted — RESPONSE from any qualified people in the room to want to know more about them and the services they offered.
