Call To Action Leads To Landing Page

Well, well, well . . . you just successfully used a CALL TO ACTION!

Pretty cool how EASY that was, right?

That’s all we’re talking about — a simple mechanism like a visual ‘button’ that invites your visitor to ‘do something’ to get what they’ve come to your site to get.

By the way, if this had been a real landing page, you’d be getting a short ‘pitch’ on why you should do something on this page — most likely give up some information in exchange for some information you’d find relevant and useful

Here’s an example Avaya used to invite people to attend a webinar on a topic of interest to their target — the SMB owner who wants to grow sales . . . (Oh by the way, click the image below to return to the blog post)