SellMore Marketing

LIVE Webinar from KC, MO — Noon, May 23rd

Bill Doerr — Sat, 12 May 2012 14:24:46 +0000

Do you know what 90% of your prospects and customers do? They ROBO. So what does ROBO stand for? Research Online to Buy Offline and it’s one of the most important dynamics that local business needs to understand in order to gain a competitive local advantage. In conjunction with Small Business Week in the United States Duct Tape Marketing [...]

March 31 Marketing Webinar On Tuesday, March 31 at 9 AM PDT or NOON...
Got a Core Message, yet? You meet someone at an event. You exchange introductions and...
What’s Better than a Stimulus? I just read a post by my friend and mentor,...

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Recovery Is Next To Godliness!

Bill Doerr — Wed, 09 May 2012 05:09:00 +0000

Every contact you make with a client or prospective client is a ‘Moment of Truth’. You either make or break it . . . depending on how well you respond to the situation. Much like our friend here on the right . . . A Tail of Getting It Right Recently, we had to take [...]

Lunch and EARN! Thriving in a Difficult Economy? In case you missed it,...
Promises, Promises . . . “Let’s Shake On It, Then!” Businesspeople make promises to their...
How To Be More Like-able It’s an endless quest, isn’t it? Here are some ideas...

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Communication Improves Performance

Bill Doerr — Sun, 06 May 2012 19:03:27 +0000

If you know me, you know I believe that how you operate your business is as important as how you promote awareness of your business or professional practice. The Secret of a Great Team? Communication! I just read a fascinating article in HBR on The New Science of Building Great Teams. In it, Alex [...]

Closing The Performance / Expectation Gap Gap? Yes. The gap between what you think you’re doing...
With Your Leadership, There’s HOPE! Emil Brolick, the new CEO of the fast-food restaurant chain...
Do Good, Feel Good . . . BEFORE Christmas! Occasionally, far too rarely actually, I come across a truly...

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Take Time To Matter

Bill Doerr — Tue, 01 May 2012 02:08:27 +0000

Seen your doctor lately? You probably get more ‘face time’ at a speed-networking event than you get with your doctor! It’s not the doctor’s fault. Today’s M.D. sees, on average, about 60 patients a day. Do the math. In an eight hour working day, that means the average patient gets about 8 minutes with their [...]

Promises, Promises . . . “Let’s Shake On It, Then!” Businesspeople make promises to their...
Say, “Thank You” “All things being equal . . .” You know the...
Give and Ye Shall Receive When you ask someone to engage with you . ....

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Some Things NEVER Change

Bill Doerr — Thu, 26 Apr 2012 00:56:27 +0000

I just read where Apple has become a largely iPhone company. In 2012 Q1, the iPhone generated 58% of Apple’s revenue. 58%!!! A mere 5 years ago, Apple didn’t even have the iPhone, much less the enviable position in the cell-phone marketplace it now commands. So I guess the blog title isn’t quite correct, eh? [...]

Amazon’s Kindle Fire is a Smart Move Amazon’s new Kindle ‘Fire’ — is a brilliant marketing decision...
Mission, Mission . . . On The Wall I’ve recently found a very cool site — fab.com. Fab...
Question 3: “What Would You Change?” “Change Happens” is a great saying. Substitute anything else you’d...

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Secret of Growth? Yes, there is!

Bill Doerr — Mon, 23 Apr 2012 21:36:50 +0000

If you’re a business owner in 2012, you’re an exceptional individual. You’ve survived one of the most challenging economic periods in history. Congratulations. You’re amazing. At the same time, I bet that merely ‘surviving’ financially is not why you want to be in business. Business is (and, I’ll reveal my own bias here) about growth! [...]

The Secret Sauce of Growth Yesterday we learned that you use goals to address factors...
The Secret of Business Growth? I hope you’d enjoy this brief trip back down ‘Memory...
A System for . . . Business GROWTH Systems. That very word sounds so technical, doesn’t it? It...

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Is Service Dead?

Bill Doerr — Sat, 21 Apr 2012 01:34:44 +0000

Once again, I’ve found the secret of being highly competitive. SERVICE! Missed Opportunity #1: The Bank My wife recently received a notice from her bank that, because she has had no activity in her account (it’s a CD and we let it roll over), unless she presents herself to the bank, her funds will be [...]

Service that Makes Me Smile! I don’t usually tout some company or person. The implications...
Choose Service Over Price In the property & casualty insurance business being ‘competitive’ and...
Service is a Differentiator Despite the image of today’s post, I am not being...

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The Commodity Penalty Box

Bill Doerr — Thu, 12 Apr 2012 14:48:50 +0000

Given the proliferation of information — and access to it — is today’s consumer better prepared than ever before to buy a car, choose a restaurant or find a new dentist? In fact, with the availability of social rating services — e.g. Angie’s list, Yelp, etc. — is there truly any need (or, an opportunity) [...]

Choose Service Over Price In the property & casualty insurance business being ‘competitive’ and...
1] Strategy BEFORE Tactics Apologies if this graphic is ‘too big’, but the key...
Marketing To Needs vs. Wants In a recent post (3/22/2012) I discussed the need to be...

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Why Less is More

Bill Doerr — Fri, 06 Apr 2012 13:14:00 +0000

I had an epiphany this week. It happened because I was seeking to create a video . . . to introduce an idea to others. My first attempt was, I thought, “Pretty good”. I mean, I was willing to share it with some people I trusted. Less Is More I’d asked for feedback and I [...]

The 3 M Marketing Formula Think of ‘Sticky Notes’ and you probably think of the...
Mixing Media Means Money Media is the ‘means’ of carrying your message to your...
Is Your Story Compelling? I just saw a short video that reminds me of...

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How Do YOU Stand Out in Business?

Bill Doerr — Mon, 02 Apr 2012 05:00:44 +0000

Four (4) things prospects like to know when they first meet you: WHAT . . . do you do for your clients? (Value Proposition) WHO . . . you do that for? (Target Market / Ideal Client) HOW . . . you do that? (Secret Sauce) WHY . . . are [...]

How To Be a Preferred Provider Being a ‘preferred’ provider, relative to your competitors, is good....
6 Questions To Ask Every Client (#2) “Why do you see me / my firm as the...
Beating the ‘Big Boys’ on Your Own Terms A recent post on LinkedIn prompted me to reply. The...

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