SellMore Marketing

Professional Advisors are Personal

Bill Doerr — Fri, 03 Feb 2012 22:12:08 +0000

Theoretically, you could walk into a Best Buy store and buy a Sony flat-screen TV. The location of the store really doesn’t matter. The salesperson who helps you shouldn’t matter, either. And THAT . . . is a big reason why Best Buy refers to the people it serves as ‘customers’ and not ‘clients’. It’s [...]

Your PERSONAL Brand Peter Montoya is the author of a book called, “The...
Packaging — What Prospects Want What does a prospective client want from you? Do you...
Trusted Advisor or Technical Expert? There’s an old joke that goes like this: Two affluent...

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Trusted Advisor or Technical Expert?

Bill Doerr — Thu, 02 Feb 2012 21:38:05 +0000

There’s an old joke that goes like this: Two affluent ladies are meeting for lunch. One of them, who’s about to have her home remodeled with a professional decorator, asks the other, “What’s the difference between a bathroom with a motif and a bathroom with a theme? Her friend, who’s been there / done that [...]

Why a Marketing Advisor Can’t Help You: Reason #3 As I allowed in my earlier posts: “Reason #1-2″, despite...
Why a Marketing Advisor Can’t Help You: Reason #1 I’m not being negative. I’m being real. With you. Unfortunately,...
Why a Marketing Advisor Can’t Help You: Reason #4 As I allowed in my earlier posts: “Reason #1-3″, despite...

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Building Your Client Development System

Bill Doerr — Fri, 20 Jan 2012 17:02:40 +0000

The fourth function in your client development process is . . . CONVERTING. Some call it ‘Selling’ or ‘Closing’. It’s critical to the ultimate outcome you’re seeking — i.e. to go to your bank with a lot more more money than you’re putting in there now. I just returned from a business trip from [...]

Building Your Client Development System The third function in your client development process is ....
Building Your Client Development System The first function in your client development process is ....
Building Your Client Development System The second function in your client development process is ....

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Building Your Client Development System

Bill Doerr — Wed, 18 Jan 2012 05:00:50 +0000

The third function in your client development process is . . . CULTIVATING. People Have The Attention Span of a Gnat You know it’s true. We are being deluged with 3,000 – 5,000 messages bombarding us on a daily basis. It’s daunting! And, it’s so easy to simply tune out anything and anyone who does [...]

Building Your Client Development System The second function in your client development process is ....
Building Your Client Development System The first function in your client development process is ....
Building Your Client Development System The fourth function in your client development process is ....

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Building Your Client Development System

Bill Doerr — Mon, 16 Jan 2012 05:00:17 +0000

The second function in your client development process is . . . QUALIFYING. Having The Right People Is a Good Thing As you know, the real difference between your potential and your profits are the people you serve. In terms of people, there are two key factors you’ll want to use to help you decide [...]

Building Your Client Development System The third function in your client development process is ....
Building Your Client Development System The first function in your client development process is ....
Building Your Client Development System The fourth function in your client development process is ....

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Building Your Client Development System

Bill Doerr — Thu, 12 Jan 2012 05:00:49 +0000

The first function in your client development process is . . . FUELING. Your Business or Practice is a Vehicle You may find it helpful to think of your business or practice as a vehicle. Vehicles are means of transportation. As a vehicle for you, your business can take you from where you are today [...]

Building Your Client Development System The second function in your client development process is ....
Building Your Client Development System The third function in your client development process is ....
Building Your Client Development System The fourth function in your client development process is ....

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Your Client Development System

Bill Doerr — Tue, 10 Jan 2012 05:00:58 +0000

If you’re a self-employed individual, the owner of a small business or a professional practitioner whose problem-solving expertise and services are valued by others (i.e. your clients), I bet you know how good it feels to land a new client. It’s a rush. A good feeling. Isn’t it? But do you know how you generate [...]

Building Your Client Development System The fourth function in your client development process is ....
Building Your Client Development System The second function in your client development process is ....
Building Your Client Development System The third function in your client development process is ....

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Linking Up on LinkedIn

Bill Doerr — Wed, 04 Jan 2012 05:00:03 +0000

So it’s a NEW YEAR . . . and you may have made a resolution to use your social networks more in 2012 than you did in 2011. Good for you! Keep It Simple . . . Join Groups and Discussions / Make Comments and New Friends While there are many things you could do [...]

Generating Business with LinkedIn With all the talk about using social media to promote...
Generating Business with LinkedIn — Part 4 We took a break yesterday from this theme of ways...
Generating Business with LinkedIn — Part 3 OK. LinkedIn is a great online venue for generating business...

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Creating a Compelling Call-To-Action

Bill Doerr — Tue, 03 Jan 2012 03:11:35 +0000

In my last post, I mentioned something might be MISSING . . . remember? Lest you accuse me of dragging out the answer too long, let me direct your attention to the fellow with the megahorn as a final clue. Does that help? After Attracting Visitors, You Want To Get Some Kind of Action! With [...]

Is Your Story Compelling? I just saw a short video that reminds me of...
Catch’M, Dang it! Catch’M!! However you ATTRACT people to your website: • SEO •...
Modest Action / Significant Improvement This week, I’ve suggested 3 ways to grow your revenues....

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Getting Found Online

Bill Doerr — Sat, 31 Dec 2011 01:09:32 +0000

OK, so yesterday . . . I made a post on this blog: “Inbound Marketing in Connecticut”. Today — just one day later — I do a search on Google for what I’d like to think a prospective client might type into Google assuming, of course, that they were interested in ‘Inbound Marketing’ and entered (as [...]

Getting Yourself Noticed Online I write a monthly column for The National Networker.com. This...
What’s ‘New’ in the New Online Catalyst? Yesterday, I shared what I truly feel is a quantum...
Is Google Evil? Google, the internet information mogul, is getting a lot of...

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